Instagram marketing for real estate agents and brokerages
Create content around approved listings, project media and genuine property details. Keep availability, price and permit requirements visible. Do not imply guaranteed returns or regulatory approval.
You have a new listing and a gallery of approved property images. Ask for a campaign that explains the location, layout and buying considerations, then routes viewing requests with the prospect’s requirements.
This is an illustrative workflow. Your campaign uses your own products, permissions and approved business facts.
Sample content
Your campaign brief
Build a listing campaign from verified location, layout, price and availability. Keep the source date with each fact and surface required advertising details before approval.
Ask interested buyers about their brief and preferred follow-up. Share approved project material, and hand negotiation, financial advice and reservation commitments to the agent.
Link inquiries to the listing or campaign that started them. Distinguish an interested buyer from a booked viewing and a completed sale; never infer revenue from a message.
Prepare an approved listing sheet with the price, location, availability, image rights and the date the information was checked. Describe the likely buyer’s questions and the process for arranging a viewing. Separate factual property details from any investment assumptions that require explanation.
YOUR BRAND, REMEMBERED
What to review afterwards
Review inquiries by property and campaign, then distinguish a conversation from a booked viewing or completed transaction. Questions about layout, service charges or handover can guide the next explanation. Keep changing details current and pass negotiation, legal questions and commitments to the responsible agent.