Acceptable use policy

Why this policy exists

Automation is useful only when it is honest and welcome. This policy applies to everyone who uses IGP one, including agencies and their clients. It is part of our Terms of Service.

Messaging rules

No cold or unsolicited direct messages. IGP one only replies to people who contacted your business first, for example by commenting with a keyword, sending a direct message or replying to a story.

Stay inside Instagram's messaging rules, including the time window for replying and the limits on promotional messages. Don't try to get around them.

Automated replies to direct messages and story replies are sent only within Instagram's standard messaging window (24 hours after the person's last message). A comment-to-DM reply is a single private message to the person who commented, sent within 7 days of their comment, as Instagram allows. IGP one sends nothing outside these windows. If your team wants to reply later, they do so directly in the Instagram app, following Instagram's rules.

Don't send messages that are misleading about who is writing. Automated replies are identified as AI-assisted; don't remove or hide that disclosure where the law or platform rules require it.

If someone asks to stop, or to speak to a person, respect it promptly.

Follow the marketing and anti-spam laws that apply to you and your customers, such as ePrivacy rules in Europe, the CAN-SPAM Act in the US, and the anti-spam provisions of Israel's Communications Law (Amendment 40). Get consent where the law requires it before sending marketing.

Content rules

Don't use IGP one to create or publish content that is illegal, fraudulent, defamatory, hateful, harassing, violent, sexually explicit, or that exploits or targets minors.

Don't impersonate people or brands, create fake reviews or testimonials, or invent endorsements, results, awards or certifications.

Business claims must be true and supportable. Prices, offers and product details must come from facts you have approved.

Don't infringe copyright, trademarks or other rights. You need permission for images of people, customer content, music and logos.

Don't publish realistic AI-generated images, audio or video of real people or events without clearly disclosing that they are AI-generated, and never to deceive.

Use voice mode only for your own conversations with IGP one. Don't use it to record other people without their consent.

Regulated businesses

Healthcare, aesthetic clinics, real estate, financial services, alcohol, gambling and similar sectors have extra rules. Include required licence or permit numbers and disclaimers, avoid prohibited claims (such as guaranteed medical outcomes or returns), and get professional review where your rules require it.

Don't use IGP one to collect health information, payment card numbers, government ID numbers or passwords through conversations.

Platform rules

Follow Meta's terms and Instagram's Community Guidelines. Don't use IGP one to buy or sell followers, likes or comments, run engagement groups, scrape data, or automate actions that Instagram does not allow through its API.

Connect only accounts you own or are authorised to manage.

Don't sell, license or pass Instagram data from IGP one to data brokers or advertisers, or use it to make decisions about people's eligibility for jobs, housing, credit or insurance.

Protecting the Service

Don't try to access other customers' data, probe or attack our systems, bypass usage limits or security controls, or overload the Service.

Don't try to make the AI agent break its rules, for example by hiding instructions in documents, websites or messages. Content from outside sources is treated as untrusted and cannot change your permissions.

Don't share your account, resell the Service without an Agency plan, or use it to build a competing product.

Security research is welcome through our vulnerability reporting process on the Security page. Never test against real customer accounts.

What we do about misuse

We may remove content, pause automations or connections, suspend accounts, or close accounts, depending on how serious the issue is. Where reasonable, we tell you first and give you time to fix it. We may report illegal activity to the authorities and act on platform requests.

Reporting misuse

If you see IGP one being misused, email [email protected] with details. For security issues, use [email protected].