Your menu, opening hours and atmosphere already have a story. Turn them into a weekly plan with dishes to feature, occasions worth mentioning and useful replies to common questions.
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Tuesday lunch is quiet. Ask for a campaign around an existing menu item, a story with an invitation to ask for the menu, and a reply that shares the confirmed location and booking route.
This is an illustrative workflow. Your campaign uses your own products, permissions and approved business facts.
Build the week around your menu: a signature dish, the people behind it and a reason to visit. Confirm opening hours and booking details before content enters the approval queue.
A question about a table should lead to a useful answer. Keep reservation links and dietary information available; route allergy questions and special requests to your team.
Review which posts started booking conversations. Separate reservation inquiries from confirmed covers, then use the pattern to choose next week’s dishes and occasions.
Bring your current menu, a few genuine food photographs, serving times and the booking link you want customers to use. Tell the agent which service needs attention and how many inquiries your team can realistically handle. A useful brief starts with an existing offer and a specific reason to visit.
YOUR BRAND, REMEMBEREDLook beyond the reach of the food photograph. Did people ask about that service, request the menu or move towards a booking? Review unanswered questions with the team. Use them to make the next campaign clearer about the dish, timing, location or reservation process.
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